While all email addresses are listed in the book, those on the CD comply with Inferred Consent of the Spam Act ie they are listed on the company's website. This is roughtly 80% of all firms listed in the directory.
Consent may be inferred when the person you wish to contact has not directly instructed you to send them a message, but it is still clear that there is a reasonable expectation that messages will be sent.
When an addressee has conspicuously published their electronic address. In such a case the Spam Act permits commercial electronic messages to be sent to the addressee, if the message relates to the addressee's published employment function or role. If a plumber advertises their email address, it is okay to send them offers of work or of plumbing supplies, but not to send an offer unrelated to their work, such as cheap pharmaceuticals.
"The Architects Directory we used for email marketing most successfully exceeding all our expectations re viewings and forwardings and most of all results"
"When our clients need to target Architects, Landscape Architects or Interior Designers the Directory of Architects is the file we recommend. The accuracy, quality, completeness and depth of information is unparalleled. The directory is the 'gold standard' when marketing into the construction industry."
"Just a quick note to let you know that your Architects database was excellent and only a 4-10% rejection rate."
"I’ve asked around and I’ve been told yours is the best"
Eral Goullet operates Eral Goullet Pty Ltd — a successful marketing and copywriting company based in Sydney. Eral originally developed the database of architects for a US-based client and has since augmented the information with additional details for other companies interested in reaching this important market.
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